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About Alex

Oh hello, thank you so much for arriving here. I’m Alex. I started my blog 6 years ago and have been able to turn content creation and having a digital landscape into a career that I love and that I can share with you.

I am from the Sunshine Coast and if we rewind 6 years, I knew nothing about the creative industry. I worked in real estate, the mines, hospitality and have now found something I am passionate about and love doing every day.

Throughout my channel I publish articles and imagery covering fashion, beauty, lifestyle and travel.
I’ve developed my skills to become a digital entrepreneur and am working on some exciting projects.